Influencer marketing is the relationship between a brand and an influencer. Influencers promote businesses, products or services through their online channels, which could include social media accounts, vlogs, and blogs.
Check out these tips on how to improve your influencer marketing strategy:
Highlight the benefit you’ll provide to them
Influencer campaigns are a solid way to get your brand across to new audiences. I especially recommend influencer campaigns to new and upcoming brands since they are typically low on budget in the first year. Start off with about 25-50 influencers as a test… and create a value-added message.
It’s not recommended to just contact the influencer and ask, ask, ask. Think of creative ways you can add value to the influencer. Perhaps it’s a “work trade”, such as creating a video together or offering to reciprocate – i.e. I write a blog post about you if you write a blog post about me…
Consider enlisting the help of an agency
I recommend getting someone else to pick your influencer. With your first campaign, you’ll want to jump in and feel that you know your target demographic well enough to pick a great influencer. But the chances are, you don’t.
You’re probably working with a lower end budget. Using agencies influencer marketing agency
can provide you with in-depth user behavior ensuring that your money is well invested in the right influencer for you, and not the most recent Insta celeb.
Clearly communicate your goals
Make sure you are clear with your goals for the partnership off the bat… Your ideas should be fully thought out and ready to present via one sheet to the influencer you choose to partner with.
An authentic fan will make for an authentic message
For Influencer Programs to be impactful and translate into meaningful sales, it is crucial that your spokespeople are genuine users and lovers of your products. Social media is fickle, but followers know when an influencer is doing a brand deal vs. genuinely speaking about a brand. The tone and coverage they give to a product or brand will also change subconsciously if an influencer is a true believer.
Provide an exclusive offer
Make sure there’s a perk for your audience. This is typical of most influencer campaigns, but not all, so it’s worth a mention: There should always be something in it for both parties. Consider giving people a $ figure saving, a percentage off their purchase, or even free shipping if they use a coupon code unique to the influencer.
Hopefully, These influencer marketing tips have helped you learn how to plan and execute a successful influencer marketing campaign. Remember, it’s important to select the right influencers for your brand and audience and collaborate with them in a mutually beneficial way.